Below is the list of brands I have worked closely with. All the listed work includes content writing, press release drafting, media briefing for interviews, securing news stories and managing events and press conferences for the brands and brand leaders.
Lifestyle and Entertainment
ZEE5 (India and Bharat’s largest homegrown video streaming platform)
Technology upgrade announcement:
In partnership with the advertising agency who designed OOH for the brand, secured some interesting stories and media buzz around it:
Partnership announcements:
- ZEE5 announces strategic partnership for OnePlus TV
- ZEE5 and ALTBalaji announce content alliance
- ZEE5 app to be available on Sony BRAVIA TVs
Played an active role for ZEE5 by supporting the OTT (Over The Top) entertainment platform with content (web series and movies) launch. Also managed press conference, poster launch, celebrity engagement, etc.
Cinépolis India
Managed #CinePopStar on #WorldPopcornDay social media marketing campaign for the brand. Collaborated with 50+ social media influencers including Deepika Padukone, India’s most popular actress to promote the campaign
- https://twitter.com/IndiaCinepolis/status/1219255300714164225
- https://www.facebook.com/photo/?fbid=2691555237579937&set=have-you-participated-in-our-cinepopstar-challenge-yet-check-out-our-cineboy-fol
- https://www.instagram.com/p/B7izXIBlbgE/
- https://www.instagram.com/p/B7bT-ZjhlYy/
- https://www.instagram.com/p/B7aVkJUlwwW/
- Press release: Cinepolis launches #CinePopStar campaign to celebrates National Popcorn Day
Glenfiddich
Exclusive news stories secured in leading news platforms like CNBC TV 18 and Mumbai Live:
- Head to The Dram Club to experience Glenfiddich’s first-ever showcase of their bold Experimental Series whisky in Mumbai
- Glenfiddich to showcase Experimental Series in collaboration with The Dram Club and KODE
Yardley London
Managed affiliate and influencer marketing for two campaigns #FathersDay2019 and #RakshaBandhan2019
- https://www.facebook.com/photo/?fbid=3062567397094249&set=a.206860005998350
- https://www.instagram.com/p/BzH51IupKmQ/?igshid=M2MyMzgzODVlNw%3D%3D
- https://www.instagram.com/p/ByxpEgfBllX/?igshid=M2MyMzgzODVlNw%3D%3D
Collaborated with Mumbai’s leading 20 influencers to drive social media and public relations campaign
Finance
HDFC Securities (India’s leading stock broking company, 250+ branches across 190 cities in India, serving over 2.1 million customers)
Press announcements:
Secured an industry story for MD & CEO of HDFC Securities:
Played an active role to secure news stories, strengthened media relations and managed press conferences
HDFC Bank (India’s leading private bank providing a wide range of financial products and services to over 43 million customers)
Press announcements:
- HDFC Bank opens 5,000th branch, flags off 25th year
- HDFC Bank deploys Mobile ATMs across India
- HDFC Bank, A.R. Rahman & Prasoon Joshi present #HumHaarNahiMaanenge
- HDFC Bank, MasterCard launch Millennia cards for young India
Tarrakki (wealth management startup)
- Secured a live television interview for the co-founder on India’s leading business news channel, ET Now
Partnership announcement
- Press announcement: tarrakki, inks partnership with smallcase to offer diversified investment options
Played an active role in brand building, brand reputation management, secured news stories and strengthened media relations
Afthonia Lab (India’s foremost fintech incubator)
Partnership announcement (Press release)
Secured coverage for founder in leading financial and startup news websites:
Played an active role in brand building, brand reputation management, secured news stories and strengthened media relations
Paymate (B2B payments for Enterprise and SME)
- Business announcement (Press release)
PayMate achieves annualised run-rate of $1.3 billion in GST payments
- Secured exclusive interview for Founder in India’s leading business magazine
- Secured exclusive interview for Founder in India’s leading financial news website, ETBFSI
Paymate eyes global expansion with $9 trillion opportunity in CEMEA region
Played an active role in brand building, brand reputation management, secured news stories and strengthened media relations
Technology and Startups
VOGO (Two-wheeler rental startup)
Press announcements:
- Vogo to home deliver rented scooters with sanitization kits
- Vogo resumes services in Bengaluru, offers home-delivery of sanitised bikes
Crisis management:
Due to Covid, the brand was facing business challenges, we collaborated with the product and business team at Vogo and used numbers to talk about the business.
- Two-wheeler rental startups to cut fleet size as demand drops
- Bike rentals back in vogue as Vogo, Bounce regain 30% of pre-COVID busine
- Bike rental services Rapido, Vogo and Bounce resume operations
- Vogo eyes revenue run rate of $120 million, bets big on electric vehicles
Collaborated with Leo Burnett Orchard advertising agency to promote the campaign and highlight the work behind it on news platforms and social media platforms
- VOGO launches ‘Go Safe with VOGO’ campaign
- https://www.facebook.com/vogorentals/videos/2699193850399708/
Played an active role in brand building, brand reputation management, secured news stories and strengthened media relations
Manufacturing
Grundfos India (Pioneer in solutions to the world’s water and climate challenges and improve quality of life for people.)
Press announcements:
- Grundfos India announces #HandsUpForConservation Photo Contest
- Grundfos India collaborates to create a roadmap for sustainable growth through partnerships
- Reducing risk of COVID-19 among refugees
Played an active role in content writing and content strategy, secured news stories and strengthened media relations
Automobile
Triumph Motorcylces India
Managed bike launch press conference and secured some exclusive television interviews and news stories